How do you measure campaign success?
We measure campaign success using a mix of quantitative and qualitative metrics aligned to your specific goals. These can include the number of calls made, contacts reached, qualified leads generated, appointments booked, conversion rates, and call durations. We also track softer metrics like prospect engagement, objection handling success, and feedback quality. At the start of each campaign, we agree on performance benchmarks based on your expectations and industry standards. Throughout the campaign, we monitor results in real time and provide you with regular updates to show how the campaign is progressing. This allows for quick adjustments to scripts, data, or targeting if needed. Our approach ensures full transparency, so you always know what’s working and where we can improve. By focusing on meaningful outcomes—not just volume—we ensure our activity contributes directly to your business growth and bottom-line performance.
What KPIs do you track?
We track a comprehensive range of Key Performance Indicators (KPIs) to give you a full view of how your campaign is performing. These include:
Calls made per day
Contact rate (percentage of calls that reach a decision-maker)
Lead conversion rate
Appointment set rate
Call duration
Objection handling success
Follow-up actions completed
Lead quality feedback
We also track campaign-specific KPIs, such as event sign-ups, quote requests, or direct sales conversions, depending on your goals. All metrics are compiled into easy-to-understand reports, delivered at intervals you choose (daily, weekly, or monthly). By closely monitoring these indicators, we can fine-tune the campaign as it runs, ensuring consistent improvements in results. We don’t just report numbers—we interpret them for you, offering insight into what’s driving performance and where new opportunities may lie.
How often do you provide progress reports?
We provide progress reports as often as you need them—typically weekly or bi-weekly for most clients, but we can also provide daily updates during high-intensity campaigns. Each report includes a summary of key metrics, campaign highlights, notable feedback from prospects, and any recommendations for next steps. If we’re working within your CRM system, you can also access real-time updates and lead status at your convenience. These reports help ensure transparency and allow you to track return on investment (ROI) throughout the campaign. Regular reporting also gives us a chance to identify trends and make improvements while the campaign is live—not after it’s over. If a particular script, audience segment, or offer is performing well (or underperforming), we’ll let you know and recommend actions. We tailor reporting to your business needs—whether that’s detailed analytics or a simple summary—and we’re always available to discuss progress in more depth.
Can you share past campaign results?
Yes, we can share anonymised examples of past campaign results to demonstrate our experience and effectiveness. These case studies include key details such as industry sector, campaign objectives, contact volume, lead conversion rates, appointment numbers, and overall ROI. We also share insights into what strategies worked, how we overcame challenges, and what outcomes were achieved. This helps you benchmark what’s possible for your business and set realistic expectations for your own campaign. While we protect client confidentiality, we can often highlight results for sectors similar to yours or even geographic regions like Birmingham and the West Midlands. If you’re looking for evidence of our success with appointment setting, lead generation, or customer research, we’re happy to provide relevant summaries. These examples give you confidence in our approach, experience, and ability to deliver results that matter.
Do you guarantee any results?
While we don’t offer guaranteed results—because telemarketing outcomes can depend on many variables—we do commit to delivering high-quality activity that aligns with your goals and offers measurable return on investment. Our focus is always on quality over quantity. We set clear, realistic expectations before the campaign starts and monitor performance closely to ensure those benchmarks are being met. If something isn’t working, we proactively suggest changes to scripts, targeting, or call strategy to improve outcomes. We also use tried-and-tested methods for lead qualification and appointment setting to maximise your success rate. Our reputation is built on transparency and accountability, not overpromising. Instead of guarantees, we offer consistent performance, regular updates, and expert guidance designed to drive the best possible results based on your goals, industry, and audience.
What’s your average call-to-conversion rate?
The average call-to-conversion rate varies depending on the industry, target audience, and nature of the campaign. For well-defined B2B campaigns, our average conversion rate from call to qualified lead or appointment typically ranges from 10% to 25%. For B2C campaigns, the rate can vary more depending on call volume and sales complexity. We set clear expectations before launch and adjust our strategy based on real-time feedback and results. More important than volume, though, is the quality of those conversions—our focus is on booking meetings or generating leads that your team can realistically convert. We also track longer-term conversion rates (e.g. from appointment to sale), where possible, to give you a more complete view of campaign performance. These insights help you optimise your sales process and get maximum value from the leads we generate.
How do you handle underperformance?
If a campaign underperforms against agreed benchmarks, we take immediate action to identify and resolve the issue. First, we review the campaign data—scripts, target lists, call outcomes, and agent feedback—to pinpoint the root cause. We then provide clear recommendations for improvement, such as refining the call script, adjusting the target audience, modifying the offer, or improving lead qualification criteria. We involve your team in this process to ensure the revised approach aligns with your business goals. Our team is agile and responsive, so changes can usually be implemented within a day or two. We also increase performance monitoring during recovery periods to track the effectiveness of changes. Underperformance isn’t swept under the rug—we tackle it directly and transparently. Our goal is to turn things around quickly and deliver results that meet or exceed your expectations.
Do you use call scripts to improve success?
Do you use call scripts to improve success?
Yes, we use professionally developed call scripts to improve clarity, consistency, and success in every conversation. Scripts are tailored to your brand, offer, and target audience, ensuring that key points are delivered clearly while still allowing room for natural dialogue. Each script includes an opening introduction, qualifying questions, objection-handling responses, and a closing call to action (such as booking a meeting or confirming interest). We train agents thoroughly on the script and encourage them to personalise it where appropriate. Scripts are treated as living documents—we review and refine them throughout the campaign based on agent feedback and call outcomes. If a particular line isn’t working, or if prospects raise new objections, we adapt quickly. This approach helps us stay effective and responsive, improving lead quality, conversion rates, and overall campaign impact.
Can we adjust campaign goals mid-way?
Yes, campaigns are fully adaptable. We understand that priorities can shift, and sometimes mid-campaign changes are necessary. Whether you want to refocus on a different target audience, change the qualification criteria, test a new script, or pause a segment that’s underperforming—we’re flexible and ready to respond. We typically schedule review points throughout the campaign, but if you need to make changes outside of those windows, just let us know. Adjustments are implemented quickly and with minimal disruption to performance. Our team will advise on the potential impact of changes and help you fine-tune the approach for maximum success. Telemarketing is a live, dynamic channel—being able to adapt in real time is one of its biggest advantages. We make sure you’re always in control and that your campaign evolves alongside your business needs.
