How do you generate leads?
We generate leads through targeted outbound telemarketing campaigns, using carefully sourced and qualified data lists. Before launching, we work with you to identify your ideal customer profile—considering factors like industry, location, size, and decision-maker role. Our trained agents then reach out directly, engaging prospects with tailored scripts designed to prompt interest and gather key information. Each call is focused on qualifying genuine interest rather than just gathering contact details. We record valuable lead intelligence including pain points, purchase timelines, and follow-up preferences. Our approach is consultative, not pushy, ensuring your brand is represented professionally and positively. Depending on your campaign goals, we can deliver warm leads for your sales team, book appointments, or simply build awareness. We also offer multi-channel support such as follow-up emails or CRM integration. The result is a steady stream of relevant, sales-ready leads to support your business development efforts.
What criteria do you use to qualify a lead?
Qualifying leads effectively is key to delivering value. We work with you to define the specific criteria that make a lead worth passing to your sales team. This often includes factors like decision-making authority, budget availability, purchase intent, timeline, and alignment with your service offering. During calls, our agents ask targeted questions to uncover this information without sounding scripted. For B2B campaigns, we also verify company details and assess potential for long-term engagement. All qualified leads are logged with full notes on the conversation, helping your team follow up confidently and efficiently. Leads that don’t meet your qualification standards can be earmarked for future contact or nurturing. This quality-over-quantity approach ensures your team spends time on leads that are most likely to convert. Our process not only improves sales efficiency but also strengthens your pipeline with consistent, relevant opportunities.
Do you provide leads with contact information?
Yes, we provide fully detailed leads that include the contact’s full name, company, job title, phone number, email address (if permitted), and key notes from the call. We collect this information directly during conversations and verify its accuracy before delivering the lead to you. You’ll also receive additional insights gathered during the call, such as level of interest, specific needs, and preferred times for follow-up. All data is handled in compliance with GDPR and other relevant regulations to ensure both security and legal use. Leads can be delivered in your preferred format—whether that’s a spreadsheet, live CRM entry, or daily email summary. Our goal is to provide your team with everything they need to act quickly and effectively. We see every lead as a relationship in progress, not just a data point, which is why our approach is focused on quality and clarity.
Can you handle cold and warm leads?
Absolutely. We are experienced in working with both cold and warm leads, and we adjust our approach accordingly. For cold leads—where there’s no prior contact—our team focuses on building awareness, sparking interest, and identifying opportunities. We develop clear and compelling messaging to introduce your business in a professional way, with an emphasis on understanding needs rather than making a hard sell. For warm leads, such as people who’ve downloaded a resource or attended an event, we engage with more context. Our calls build on existing interactions and aim to move the conversation forward—whether that’s booking a meeting or qualifying further. We keep detailed notes and ensure every interaction aligns with the lead’s position in the sales funnel. This flexible, well-informed approach helps to maximise engagement, reduce resistance, and increase conversion rates across both lead types.
Do you nurture leads over time?
Yes, we can provide ongoing lead nurturing as part of a longer-term strategy. Not all leads are ready to buy immediately, which is why consistent and professional follow-up is so important. We help you stay top-of-mind with prospects by calling them at agreed intervals, updating their status, and identifying when they’re ready to move forward. This might involve checking back in after a proposal, following up on an event invitation, or keeping in touch with those who expressed interest but weren’t ready to commit. Our agents are trained to build rapport over multiple touchpoints, developing familiarity and trust. We also track all interactions in a shared report or CRM system, so your sales team can step in at the right moment. With lead nurturing, you not only increase your chances of conversion but also build stronger relationships that support long-term business growth.
How do you follow up with potential leads?
Follow-up is a crucial part of our telemarketing process. Once a lead has shown interest, we schedule timely follow-up calls to maintain momentum and move them further along the sales funnel. We also send confirmation emails or additional materials if required—such as brochures, links, or case studies—to reinforce the value of your offering. Each follow-up is tailored based on the outcome of the previous call, ensuring the conversation feels natural and relevant. We keep a clear log of all interactions and outcomes, which can be shared with your team or updated directly into your CRM. Our aim is to ensure no opportunity is missed and that every potential client feels valued and supported. By being consistent, responsive, and well-prepared, we help turn interest into action and give your sales team the best chance of success when they take over the lead.
Do you work with CRM systems to track leads?
Yes, we regularly work with CRM systems to ensure smooth lead tracking and handover. Our team can input leads directly into your system or use shared tools like spreadsheets, depending on your preference. We’re experienced with platforms like Salesforce, HubSpot, Zoho, and others, and can follow your lead tracking workflow precisely. By working within your CRM, we help keep all information centralised and up to date—making it easier for your sales and marketing teams to see the full customer journey. We include detailed call notes, lead scores (if applicable), and next steps for follow-up. If you don’t currently use a CRM, we can provide easy-to-read reports that cover the same information. Our goal is to make your pipeline transparent, actionable, and easy to manage, so nothing gets lost and your team can convert leads more efficiently.
How many leads can you generate per week?
The number of leads we generate per week depends on several factors, including your target market, qualification criteria, and campaign duration. On average, for a well-defined B2B campaign, our agents can generate between 10–30 qualified leads per week per caller. For B2C campaigns, where conversations are shorter and the volume is higher, that number may be greater. We prioritise quality over quantity to ensure your team receives leads that are genuinely valuable. At the start of every campaign, we agree on performance benchmarks and realistic expectations based on your goals and audience. We also track performance daily, adjusting our approach as needed to maximise output. Whether you’re aiming for a steady flow of leads over time or a short-term surge, we scale our service to match your needs. Ultimately, our focus is on delivering consistent, qualified leads that move your business forward.
Can you target specific industries or regions?
Yes, we can target specific industries, regions, company sizes, and job roles—whatever best fits your ideal client profile. Whether you’re looking to reach manufacturers in the West Midlands, tech firms in central Birmingham, or national decision-makers in finance, we source accurate data to match your brief. We work with data partners to access compliant and targeted databases, or we can use your existing lists. Scripts and messaging are then adapted to speak directly to the concerns, goals, and language of that particular sector or region. We also take into account local business culture and regional differences, especially when operating across wider parts of the UK. This targeted approach improves response rates, boosts engagement, and ensures your outreach is as effective as possible. It also helps establish your credibility quickly with the right audience, saving time and improving your return on investment.
