What does your telemarketing service include?

Our telemarketing service includes a complete solution for business outreach—from strategy to execution. We work with you to define campaign goals, develop call scripts, and identify your target audience. Services can include cold calling, lead generation, appointment setting, customer surveys, and promotional outreach. Whether you’re a small business looking for local exposure or a larger company running national campaigns, we adapt our process to meet your specific needs. You’ll receive regular updates on campaign performance, including data insights and call outcomes. We also handle compliance, data management, and customer feedback, giving you a professional, consistent presence in every call. Our team is experienced, personable, and results-focused, always working to represent your brand in the best light. Whether it’s a one-off campaign or an ongoing solution, we aim to deliver measurable results that support your business growth.

Do you offer both inbound and outbound telemarketing?

Yes, we provide both inbound and outbound telemarketing solutions. Outbound telemarketing is ideal for lead generation, booking appointments, or promoting new products and services. It involves proactively contacting potential or existing customers using custom scripts and contact lists. Inbound telemarketing focuses on answering calls from customers—whether they’re responding to marketing, making enquiries, or seeking support. We tailor both services to suit your business model. Our agents are trained to deliver your key messages clearly and professionally, ensuring each interaction enhances your customer’s experience. You may choose a single service or a combination depending on your needs. For example, many clients combine outbound lead generation with inbound support for event campaigns or new product launches. We ensure seamless handling across both types, giving you flexibility, responsiveness, and strong brand representation across every customer touchpoint.

Can you provide B2B and B2C telemarketing services?

Absolutely. We offer both B2B (business-to-business) and B2C (business-to-consumer) telemarketing, tailored to suit your audience and goals. For B2B campaigns, we focus on reaching key decision-makers, booking appointments, and generating qualified leads that fit your business offering. We understand that in B2B, the sales cycle can be longer and more relationship-driven, so we take a consultative, professional approach. In B2C campaigns, the focus is often on volume, clarity, and prompt engagement. Whether you’re promoting a service, gathering feedback, or encouraging sign-ups, our team adjusts the tone and pace to match the consumer market. Each campaign is designed with clear goals, customised scripts, and data targeting to ensure efficiency and relevance. No matter the sector or audience type, we make sure your message gets delivered with impact, professionalism, and care.

How do you tailor your services to different industries?

We tailor our telemarketing services to each industry by first understanding the unique needs, challenges, and expectations of your market. Our process begins with a discovery phase, where we learn about your target audience, value proposition, and common objections or questions in your field. This enables us to develop industry-relevant scripts, select the right agents for the campaign, and refine our approach for tone, terminology, and timing. For example, we take a different approach when calling for professional services like accountancy than when contacting trade or consumer markets. We also adapt strategies depending on whether your goal is awareness, lead generation, or customer retention. This industry-specific preparation helps ensure we represent your brand credibly and deliver conversations that resonate with your potential customers. With experience across a wide range of sectors, we’re able to quickly adapt and deliver campaigns that meet your business objectives.

What experience do you have in telemarketing?

We have extensive experience running successful telemarketing campaigns across a broad range of sectors, including professional services, retail, finance, property, and technology. Our team is made up of skilled agents trained in objection handling, persuasive communication, and sales conversion techniques. Over the years, we’ve supported both small and large businesses—handling everything from lead generation and appointment setting to follow-up calls and customer retention. We’ve worked with start-ups launching new products, local Birmingham firms building their client base, and national companies looking for high-volume lead support. We combine industry knowledge with adaptability to meet each client’s unique needs. Beyond calling, we bring experience in CRM systems, compliance, and analytics—so your campaign is not only executed professionally, but also tracked and refined for maximum results. Our track record is built on consistency, professionalism, and helping businesses grow through high-quality telemarketing.

Do you offer multi-lingual telemarketing services?

Yes, we offer multi-lingual telemarketing services to support businesses targeting diverse communities within the UK or international markets. Whether you’re operating across Europe or reaching out to non-English speaking demographics locally, we can provide fluent speakers in a variety of languages including French, Spanish, Polish, and more. Each agent is not only proficient in the language but also trained in cultural nuances and business etiquette relevant to your market. This ensures your message is not just translated, but communicated effectively in a way that resonates with the audience. Multi-lingual campaigns are carefully planned to ensure consistency across scripts, data handling, and reporting. Whether it’s for B2B or B2C outreach, we maintain the same high standards of professionalism and compliance. With the right language and the right tone, we help you build rapport, break down communication barriers, and expand into new markets with confidence.

How do you handle customer objections?

Customer objections are a natural part of telemarketing, and we handle them with professionalism, empathy, and skill. Our agents are trained to listen carefully, ask the right follow-up questions, and uncover the true reason behind an objection—whether it’s price, timing, trust, or relevance. Instead of pushing through, we use objection handling techniques that focus on understanding concerns and providing value. This could mean offering a tailored benefit, redirecting the conversation, or simply noting a better time to follow up. We don’t use rigid scripts—instead, we provide our agents with structured but flexible conversation guides so they can respond naturally. For complex objections, we escalate or relay feedback to your sales team for further action. The result is a more respectful and constructive conversation that preserves your brand’s reputation while still moving the lead through the sales process where appropriate.

What types of campaigns do you run?

We run a wide variety of telemarketing campaigns, each designed to suit different business objectives. These include lead generation, appointment setting, customer satisfaction surveys, market research, product promotions, upselling, and re-engagement campaigns. For example, if you’re launching a new service, we can run a call-out campaign to raise awareness and book consultations. If you’re attending an event, we can pre-book meetings and follow up afterwards. We also run ongoing lead nurturing programmes where we build relationships over time, gradually qualifying leads for your sales team. Each campaign is customised with targeted data, tailored scripts, and dedicated reporting to track performance. Whether your goal is to build your pipeline, improve customer retention, or gather insights, we offer a strategic and flexible service. We adapt quickly to your needs and focus on delivering measurable outcomes from every call.

Do you offer cold calling as part of your service?

Yes, cold calling is a core part of our telemarketing service, and we execute it with care, planning, and professionalism. We understand that cold calling can have a bad reputation—but when done right, it’s an effective tool for introducing your business, creating awareness, and generating quality leads. Our approach starts with understanding your target audience and creating a compelling call script that addresses their likely needs and concerns. We also ensure the data we use is accurate, GDPR-compliant, and targeted to improve response rates. Our agents are trained to engage quickly, build rapport, and guide conversations towards meaningful outcomes, whether that’s a booked appointment or further interest. Cold calling isn’t about pushing for a sale—it’s about opening a door, creating connections, and positioning your brand in a positive, professional light. Done well, it can be the first step toward long-term customer relationships.

Sunrise Networks

Meet our members here.

Get in touch.

Find out more
about Sunrise Networks.

We are an independent networking cooperative, run by the members for the members.

If you have any questions, please complete the form. We will reply to you as quickly as we can.