Do you help design the campaign strategy?
Yes, we support you through every stage of campaign design. Before making any calls, we work with you to understand your objectives, target audience, value proposition, and success metrics. Based on this, we develop a strategy that includes messaging, call volume, agent training, and data sourcing. We also advise on whether to focus on lead generation, appointment setting, customer research, or another outcome. Every campaign is tailored to your business, whether you’re a local Birmingham firm or a national brand. If you’re unsure where to start, we provide guidance on best practices from similar industries or past successes. Strategic planning is essential to avoid wasted effort and ensure your campaign stays on track. We don’t just execute—we collaborate with you to build a plan that fits your resources, timelines, and growth ambitions.
How long does it take to launch a campaign?
Campaign setup usually takes between 5 to 10 working days, depending on complexity and how quickly we receive the necessary information. This time is used to finalise scripts, source or cleanse data, configure reporting, brief agents, and complete any integrations with your systems. If you’re using your own contact list and have a script prepared, we may be able to launch sooner. For more involved campaigns—such as those requiring multi-language support or complex qualification criteria—setup may take a little longer. We always aim to balance speed with quality, ensuring everything is in place for a smooth and effective launch. You’ll receive a clear onboarding timeline from day one, so you know what to expect and when. Once live, we continue optimising in the early stages to ensure the campaign starts strong and delivers early wins.
What information do you need from us?
To plan an effective campaign, we’ll need some key details from you upfront. This includes:
A clear objective (e.g., lead generation, appointment setting, event invites)
Your target audience (industry, location, company size, job roles, etc.)
A description of your product or service
Unique selling points and potential objections
Any existing scripts, messaging, or marketing materials
Access to your CRM (if relevant) or preferred reporting format
Contact data (if using your own) If you’re not sure about all the answers, we’ll help you define them. The more specific the brief, the more effective your campaign will be. Our job is to guide you through this process and make setup as easy as possible. We provide templates and advice along the way so that nothing gets missed, and you feel confident before we begin calling.
Do you test messaging before launching?
Yes, testing is a key part of our campaign preparation. Before full rollout, we can run a short “pilot phase” or sample call round to test different versions of your script, opening lines, or qualification questions. This allows us to identify what resonates best with your audience and make improvements before the campaign scales up. During testing, we monitor response rates, objection patterns, and conversion quality. Feedback from agents and early prospects is gathered and reviewed collaboratively. Even minor adjustments—such as changing a phrase or question order—can significantly improve performance. Testing ensures we hit the ground running and minimises wasted time or missed opportunities in the early days. It also gives you a chance to hear real responses from your audience and make data-driven decisions about tone, value proposition, or targeting.
Can we trial a campaign before full rollout?
Yes, we offer short-term pilot campaigns as a low-risk way to trial telemarketing before committing to a larger rollout. A typical trial might run for one to two weeks with a set number of calls or hours, focusing on a particular audience or message. This allows you to evaluate our process, lead quality, and return on investment before scaling. During the trial, you’ll receive full reporting and analysis, just like in a full campaign. We use the results to optimise messaging, targeting, and workflows before expanding. Many of our long-term clients began with a trial campaign before extending to regional or national programmes. It’s a smart way to gain insight, validate assumptions, and build confidence in your telemarketing strategy. We’re confident in our results—and happy to prove our value from day one.
How long do campaigns typically run?
Campaign duration depends on your objectives, budget, and available data. Some campaigns run for a few weeks—such as event promotion or seasonal offers—while others operate continuously as part of a broader lead generation strategy. A common approach is to run campaigns in monthly cycles, reviewing performance and refining as you go. Longer-term programmes often evolve over time, with phased outreach, follow-ups, and ongoing lead nurturing. We work with you to determine a suitable campaign timeline and ensure resources are allocated efficiently. Regular reviews allow you to adapt the plan based on results or business changes. We’re also flexible—if you need to pause or accelerate activity due to internal factors, we’ll adjust accordingly. Whether short or long-term, our campaigns are designed to deliver consistent value at every stage.
Do you set campaign goals and benchmarks?
Yes, setting goals and benchmarks is a fundamental part of our campaign planning process. We work with you to define clear, realistic targets based on your objectives—whether that’s the number of qualified leads, booked appointments, call attempts, or conversions. These goals are used to measure progress, optimise strategy, and guide decision-making throughout the campaign. Benchmarks also help manage expectations and track return on investment. We base them on a combination of historical data, industry averages, and early campaign performance. If you’ve run similar campaigns before, we can align with your previous results. If this is your first time, we’ll guide you with informed estimates. Transparent goal setting means you always know where you stand and can make informed choices about future investment.
How many calls do you make per day?
The number of calls we make per day depends on the type of campaign, complexity of the conversation, and lead qualification requirements. On average, a telemarketer can make 80 to 120 outbound calls per day for a straightforward B2C campaign, and around 50 to 80 calls per day for B2B campaigns that require more in-depth discussion. High-quality conversations are our priority, so we balance quantity with meaningful engagement. For appointment-setting or complex lead qualification, calls may take longer, but result in better-quality outcomes. We can scale your campaign across multiple agents if higher call volumes are required. Call volume is monitored and reported regularly, so you always know how your resources are being used. We focus on making every call count—not just hitting a number.
Can we pause or adjust campaigns easily?
Yes, our campaigns are flexible and can be paused or adjusted at short notice. Whether you need to revise your offer, refocus targeting, update scripts, or delay activity due to internal changes, we can accommodate it. You simply need to contact your account manager with your request, and we’ll take care of the rest. We store your campaign assets securely, so nothing is lost if paused. When you’re ready to resume, we’ll re-brief our team and get your campaign back up and running smoothly. We can also scale your campaign up or down depending on your sales pipeline, product launches, or budget cycles. This flexibility is especially valuable for growing businesses or seasonal campaigns. You stay in control—and we adapt to your needs.
