How often will I receive SEO reports?
Most SEO providers deliver reports monthly, giving businesses a clear view of progress without overwhelming them with too much data. These reports typically track keyword rankings, traffic changes, technical improvements, and backlinks. Monthly reporting keeps the strategy transparent and ensures ongoing communication between client and provider. In some cases, custom reporting frequency can be arranged based on business needs or campaign size.
What’s included in your reports?
Standard SEO reports include keyword rankings, website traffic trends, backlinks gained, technical fixes completed, and recommendations for the next steps. Many also provide visibility into Google Search Console data, mobile performance, and conversion tracking. A good report connects SEO work directly to business outcomes — showing how online visibility is improving and how that’s leading to more enquiries, leads, or sales.
Will I understand your reports or are they very technical?
Most SEO reports are designed to be easy to read, even for non-technical business owners. While they may include some performance metrics, they should also provide clear explanations of what the data means and how it relates to business goals. Good SEO providers summarise key takeaways in plain English, avoiding jargon, and focusing on what matters: results and next steps.
Will I have a dedicated account manager?
Many SEO agencies assign a dedicated account manager to each client, ensuring consistent communication and a single point of contact. This person typically manages reporting, updates, strategy meetings, and queries. Having someone familiar with your business and goals helps maintain momentum, makes communication easier, and allows faster responses to changes or new opportunities.
Can we meet face-to-face in Birmingham if needed?
Local SEO providers often offer face-to-face meetings for businesses based in Birmingham or surrounding areas. In-person meetings can be useful for reviewing strategy, discussing reports, or aligning SEO with wider marketing goals. While many updates are handled via email or video call, local clients usually have the option to meet in person when preferred.
Do you provide monthly strategy calls or updates?
Yes. Many SEO providers include monthly calls or strategy reviews to go over performance, discuss changes, and agree on next steps. These calls are an opportunity to ask questions, check progress, and ensure the work stays aligned with business priorities. Regular communication keeps campaigns on track and ensures accountability throughout the SEO process.
Will you notify me if rankings drop?
Yes. Monitoring keyword rankings is a core part of SEO, and sudden drops are flagged and investigated quickly. Providers should notify clients if there’s a notable change, explain possible causes (such as algorithm updates or competitor activity), and outline corrective actions. Proactive communication ensures issues are resolved before they impact leads or traffic.
What happens if I stop working with you — do I keep all the work done?
Yes. SEO improvements made during the campaign — including content, backlinks, and technical fixes — typically remain in place, even if the service ends. There’s no loss of work already completed. However, because SEO is an ongoing process, stopping work may eventually affect rankings and traffic if the site isn’t maintained or updated regularly.
Are there any contracts or long-term commitments?
Contract terms vary by provider. Some offer rolling monthly agreements, while others may request a 3–6 month minimum to allow enough time for results. Long-term commitments are often encouraged due to the nature of SEO, but many providers offer flexibility. It’s important to clarify contract terms, cancellation policies, and notice periods before starting.
How do I know my investment is working?
SEO success is measured by increased visibility, traffic, leads, and conversions. Reports should clearly show improvements in keyword rankings, organic visitors, and measurable outcomes like phone calls, form fills, or sales. When tracked properly, SEO shows a clear return on investment over time, and regular reporting helps demonstrate how your budget is generating real business value.
