Will you check my site’s speed and fix it?
Site speed directly affects user experience and search engine rankings. A good SEO provider will run speed audits to identify slow-loading elements like uncompressed images, unused scripts, or inefficient hosting. They’ll then apply fixes such as enabling caching, reducing file sizes, and improving server response times. Maintaining a fast site keeps users engaged and reduces bounce rates, helping improve overall SEO performance.
Do you handle mobile optimisation?
Mobile optimisation is essential, as most users now access websites via smartphones or tablets. SEO professionals will ensure that websites are mobile-friendly, responsive, and easy to navigate on smaller screens. This includes adjusting layout, font sizes, image scaling, and load speeds. Mobile usability is a key Google ranking factor, and a fully optimised mobile experience helps retain visitors and improve conversions.
Can you help with duplicate content issues?
Duplicate content can confuse search engines and affect a website’s rankings. SEO specialists typically perform a content audit to identify internal and external duplication. Solutions include using canonical tags, redirecting duplicate URLs, or rewriting unique content. Addressing duplication ensures search engines know which version to index and helps improve site authority and keyword visibility.
Will you optimise my metadata (titles, descriptions)?
Metadata plays a key role in SEO and user click-through rates. A well-optimised title tag tells search engines what each page is about, while meta descriptions provide a clear summary for users. SEO services usually include writing concise, keyword-rich metadata that follows best practices. Optimised metadata improves visibility in search results and encourages more users to visit the site.
Do you fix broken links and crawl errors?
Broken links and crawl errors negatively impact both SEO and user experience. Regular site audits help identify 404 errors, redirect chains, and inaccessible pages. Fixing these issues — either through redirects, link updates, or sitemap adjustments — ensures that search engines can properly index the site and visitors aren’t frustrated by dead ends. Clean, error-free websites perform better in search results.
Do you provide schema markup and structured data?
Schema markup helps search engines better understand a site’s content by adding structured data to its pages. This can lead to rich search features such as star ratings, product details, FAQs, and event listings. SEO professionals can implement the appropriate schema types, enhancing the site’s appearance in search results and potentially increasing click-through rates.
Can you help improve Core Web Vitals?
Core Web Vitals are Google’s performance metrics focused on loading speed, interactivity, and visual stability. Improving these involves technical work such as optimising images, deferring scripts, and stabilising layout shifts. SEO and web development teams often work together to raise these scores, which can improve rankings and offer a better user experience across devices.
Will you sort out HTTPS and security issues?
A secure website is essential for SEO and user trust. Migrating to HTTPS and resolving any security warnings — such as mixed content errors — helps protect user data and improve site credibility. SSL certificates must be correctly installed and renewed. Addressing these issues ensures compliance with search engine requirements and prevents users from encountering browser security warnings.
Do you support WordPress, Wix, Shopify, or custom sites?
Most SEO providers support a wide range of platforms including WordPress, Wix, Shopify, Squarespace, and custom-built websites. Each system has unique SEO capabilities and limitations, so the optimisation approach is tailored accordingly. From plugin configurations to theme adjustments or CMS-specific fixes, SEO strategies are adapted to fit the chosen platform’s structure and tools.
How do you deal with technical SEO for e-commerce websites?
E-commerce SEO requires handling large product ranges, filters, and dynamic content. Best practices include optimising product pages, implementing structured data for rich results, improving site speed, and managing duplicate content. Technical SEO also ensures that search engines can crawl and index product variations properly. A well-optimised e-commerce site attracts high-intent traffic and supports better conversions.
